THE WORK

A little bit of this, a little bit of that.

A sampling of work I've strategically planned, led, developed, and executed (not always in that order).

Here's just a smattering of projects from nearly two decades of work and over 100 clients across various industries and sectors that have pushed me out of my comfort zone, challenged my thinking, and taught me how to stretch a dollar across great distances.

Winning 300+ industry awards and recognitions is great, but the real joy is working with passionate collaborators and clients both.

Many of these projects were developed through a combination of time at various agencies and as an independent consultant. All such work is copyright their respective owners.

HEALTHCARE EXPERIENCE FOUNDATION

Now enrolling: healthcare leaders of tomorrow.

Differentiating a compassionate-driven emerging leader institute from the stodgy, sterile, cold competition.

EDELMAN DATA & INTELLIGENCE

Intelligence you can trust.

Positioning the data, analytics, artificial intelligence and machine learning arm of the largest privately owned communications firm in the world.

YELLOWSTONE WILDLIFE SANCTUARY

A Wild of Wonder

Positioning a wildlife sanctuary ahead of its first-ever capital campaign, and raising over $100,000 as a result.

UNIVERSITY OF WEST FLORIDA

Here for Good

A multi-year, multi-pronged, multi-campaign initiative to raise awareness and stature for a university in growth mode.

FLORIDA SBDC

Founded in Florida

Positioning the largest SBDC network in the U.S. as a resource for Florida-founded entrepreneurs.

BIG BROTHERS BIG SISTERS

Do a Lot for a Little

Developing a campaign to recruit 100 new male volunteers in 100 days or less (surprise: we exceeded the goal).

COMMUNITY HEALTH

Healthcare Within Reach

Rebranding an aging community clinic and re-positioning it as a go-to source for affordable, quality care.

HABITAT FOR HUMANITY

Rethink Habitat

An educational and awareness campaign to shift perceptions within the community about the quality of Habitat homes.

VISIT PENSACOLA

Destination 2020: The Beach is Just the Beginning

Bringing 600+ people from across the community together to shape the future of a destination marketing organization.

AVANZA MEDICAL RESEARCH

Today's breakthroughs, tomorrow's therapies.

Breathing new life into a clinical research firm's brand and position.

LETS GET TO WORK

Rally the troops and raise the stakes; it's time to craft a story that positions you as the category standout.

I work with bold, entrepreneurial, and impact-driven organizations seeking change. If that sounds like you, then there's someone I want you to meet. (Hint: it's me).

Get in touch