I strategically align organizational teams through moments of transition and help them to shift marketplace perceptions that drive reputational change. I do this through facilitating stakeholder-powered strategic planning workshops and retreats that gets teams on the same page about their brand positioning, resulting in better marketing, better experiences, and better outcomes.

Over the course of a 20-year career, I've held positions as Creative Director, VP of Strategy, EVP of Corporate Branding, and most recently, as Director of Global Marketing & Creative Strategy for the world's largest privately owned communications firm and leader in trust research: Edelman. Today, I work as an independent consultant for startups and SMBs, helping leaders—and their teams—make sense of the brands they lead.