visit pensacola
founded
2013
annual visitors
2.5M
annual budget
$11M
economic impact
$2B+
TDT Collections
$22M+
Working with executive leaders, community leaders, and elected officials throughout the city, my team led the creation of an org design and brand development plan for the newly-formed Destination Marketing Organization (DMO), Visit Pensacola, Inc, charged with elevating Pensacola and its surrounding communities as a premier tourist destination in Florida.
The strategic planning process involved launching a community-wide listening campaign to gather public input from residents, business owners, and visitors to uncover what makes the Pensacola community so special to all who live and visit.
In addition to launching the community listening and public input campaign, my team developed and launched several marketing campaign initiatives for tv, print, OOH, social and web across national media channels.
Awards: AAF ADDYs (x8); AAF District ADDYs (x2)
strategic planning
"
“Kris and his team developed substantial projects for me during my tenure [...] as President of the University of West Florida. It became very clear to me that Kris is an exceptionally creative and talented individual. Our branding projects were complicated, involving a great deal of communication to diverse audiences.
Kris' steady hand kept things moving toward exceptional outcomes, [...] won national recognition, and exceeded the goals of my organization. Kris listens to his clients. He provides exceptional creative direction. He cares about outcomes."
Martha D. Saunders, Ph.D.
President, University of West Florida
selected works
02
Visit Pensacola
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