university of west florida
founded
1963
enrollment
14,979
faculty
2,400+
economic impact
$1.4B
academic colleges
5
My team partnered with multiple stakeholders across campus, from the Office of the President, to the Office of Institutional Marketing, the Office of Career Development, the Office of the Provost, the Office of Advancement & Alumni Relations, all the way down to each individual academic College, to tell the unique story of the University through the eyes of its students, faculty, and alumni.
We launched multiple campaigns across tv, print, digital, OOH, social, and interactive web focused on student, faculty, private partner, and donor recruitment—while also elevating the organizational brand story and supporting in presidential comms.
Awards: AAF Best of Show; AAF ADDYs (x28); AAF District ADDYs (x5); Telly Awards (x6)
institutional visual EVOLUTION
branding spot #2
partner recruitment (career services)
"
“Kris and his team developed substantial projects for me during my tenure [...] as President of the University of West Florida. It became very clear to me that Kris is an exceptionally creative and talented individual. Our branding projects were complicated, involving a great deal of communication to diverse audiences.
Kris' steady hand kept things moving toward exceptional outcomes, [...] won national recognition, and exceeded the goals of my organization. Kris listens to his clients. He provides exceptional creative direction. He cares about outcomes."
Martha D. Saunders, Ph.D.
President, University of West Florida
selected works
01
University of West Florida
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