Retail // 2013

Ever'man Cooperative Grocer & Café

Forty years of putting values on the table.

What began in 1973 inside a small 500 square foot log cabin, has grown into one of the largest locally-owned cooperatives in the Florida panhandle.

Ever'man has always been a place focused on providing healthful, alternative food options to the community. In 2013, it embarked on its largest project yet, a complete rennovation of its main storefront in downtown Pensacola.

To coincide with the building's construction and its 40 Year Anniversary, a campaign was developed to further promote the Ever'man brand, which unveiled its core focus on putting values back on the table (the double meaning perfectly reflects Ever'man's commitment to provide the community with wholesome, nutritious food at a reasonable cost.).

CREDITS

Agency: idgroup
Date: 2013
Strategist: Mona Amodeo, Ph.D.
Strategist: Kris Poore
Account Manager: Kris Poore
Concept & Storyboard: Kris Poore
Script: Kris Poore
Copywriter: Kris Poore
Creative Director: Kris Poore
Video Producer: Dane MacKendrick
Sr. Designer: Jared Granger
Designer: Somi Choi
Photography: Matthew Coughlin

RESULTS & RECOGNITION

40% Increase in Sales
322% Brand lift
8 ADDYs
2 TELLYs
AAF Best of Show
2015 PRINT Regional Design Annual
Rockport Publishing LogoLounge 9
I Heart Logos 3
CA Design Annual

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CREDITS

Creativity takes a village. A big thanks to all the talented folks who helped bring these ideas to life.