Non-Profit // 2014

Chain Reaction Teen Leadership Institute

Teens creating impact beyond themselves.

Chain Reaction is the brainchild of Kristin Fairchild, Pensacola-based teen coach, mentor and Auburn graduate. As the second recipient of the Brands On Us™ program, Chain Reaction was awarded nearly $100,000 in services which included organization development, coaching, brand development and development of marketing communications materials as well as media placement and photography.

After engaging the leadership, some very passionate graduates of the program along with volunteers and financial supporters of the program, the new visual brand and story was born. “Discover what’s Inside” —is both a call to call to action and a statement of core beliefs for Chain Reaction. The campaign speaks to the belief that each person has something special to contribute to the world—and chain reaction is there to help bring the best out in the teens it serves.

CREDITS

Agency: idgroup
Date: 2014
Strategist: Mona Amodeo, Ph.D.
Strategist: Kris Poore
Account Manager: Kris Poore
Concept & Storyboard: Kris Poore
Script: Kris Poore
Copywriter: Kris Poore
Creative Director: Kris Poore
Video Producer: Dane MacKendrick
Sr. Designer: Jared Granger
Designer: Somi Choi
Photography: Matthew Coughlin