AVANZA MEDICAL RESEARCH
Today's breakthroughs, tomorrow's therapies.
Breathing new life into a clinical research firm's brand and position.
Key Contributions:
- Account Service
- Research Design & Analysis
- Strategic Planning
- Brand Positioning Strategy
- Communication Strategy
- Web & Digital Strategy
- Copywriting
- Concept Development
- Creative Direction
THE GIST
A clinical trials provider seeks to reposition its practice to be more aligned with its focus on advancing medicine.
PERCEPTION
Clinical Trials can be advantageous to patients seeking novel therapies, but because of their experimental nature, some are hesitant to volunteer receiving untested or unproven medications. Pensacola Research Consultants was in need of a story and position that elevated their practice among both clinical trial patients and area physicians interested in contributing to the body of medical research.
POSITION
Working with executive leadership, an intimate, one-on-one strategic planning sessions was convened to better understand the mindset and motivation of both patients and physicians.
From the data, a name and brand was born: Avanza, a term meaning, "to advance." Equipped with a new name and a bold new position to transform today's medical breakthroughs into tomorrow's therapies, an integrated campaign was developed and launch.
ENGAGEMENT
PHYSICIAN SIGN-UPS
PATIENT SIGN-UPS
WEBSITE VIEWS
OUTCOMES
The campaign was dual-focused to recruit both physicians into the organization's database, as well as enroll new clinical trial patients. Following the initial launch of the campaign, physician outreach experienced a near double engagement rate, website visits tripled; and 38 physicians joined the research firm's database, along with more than 200 patient sign-ups in the first month alone.
LETS GET TO WORK
Rally the troops and raise the stakes; it's time to craft a story that positions you as the category standout.
I work with bold, entrepreneurial, and impact-driven organizations seeking change. If that sounds like you, then there's someone I want you to meet. (Hint: it's me).