I help B2B, B2C and non-profit organizations with a desire to affect change, brand purposefully.
BRAND RESEARCH
I develop qualitative and quantitative research programs that uncover insights and guide strategic direction.
Roundables & Workshops
Strategic Planning
Design Sprints
Brand Positioning
Mission, Vision, Values
Brand Purpose
Core Strengths
Creative Brainstorming
Qual & Quant Research
Customer Perception Surveys
Customer Experience Surveys
Customer Satisfaction Surveys
Focus Groups
Audits & Assessments
Competitive Landscape
Brand Voice Audit
Brand Alignment Analysis
Market Analysis
Brand Story & Messaging Audit
Competitive Analysis
Strategic Gap Analysis
BRAND STRATEGY
I create results-oriented, and research-driven strategies for elevating brand repuation and position.
Strategy & Planning
New Product or Service Launch
Brand Platform Development
Execution Budgeting
Strategic Communication
Internal & External Communications
Integrated Marketing Strategy
C-Suite Thought Leadership
Brand Reputation
Aspirational Reputation
Brand Strategy
Brand Architecture
Mission Statement
Vision Statement
Key Messaging
Personality & Voice
Competitive Positioning
Differentiation
Unique Value Proposition
Promise
BRAND EXECUTION
I develop impactful creative and campaigns that elevate brand awareness, shift brand perceptions, and inspire people to act or advance.
Identity & Creative Execution
Visual Identity & Logo
Brand Standards
Stationery Design
Storyboarding
Campaigns
Campaign Concepting
Storyboarding
Awareness Campaign
Capital Campaign
Marketing Campaign
Impact Campaign
Project Management
Campaign Management
Writing
Creative Writing
Ad Copywriting
PR Writing
Email Marketing
Scriptwriting
Website Writing
Feature Writing
Leadership Writing
Speechwriting
CONNECT
CREDITS
Creativity takes a village. A big thanks to all the talented folks who helped bring these ideas to life.
© KRIS POORE, 2022. RIGHTS RESERVED BY RESPECTIVE OWNERS.