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Healthcare // 2017

Avanza Medical Research Center

Today's breakthroughs. Tomorrow's therapies.

Pensacola Research Consultants is a clinical trial research facility that advances new drug therapies and medical devices to improve healthcare outcomes and quality of life for patients where traditional therapies may not work. 

Seeking to reposition itself in the marketplace, PRC sought to better tell its story as a provider of clinical trials for both patients needing state-of-the-art treatments, and physicians seeking to contribute to the advancement of medical science. 

In my role as VP of branding at idroup, I worked with PRC leadership to faciliate an intimate roundtable discussion to better understand the mindset and motivations of both patients and physicians (research investigators). AS a result of the work, Pensacola Research Consultants emerged as Avanza Medical Research Center.

Inspired by the Spanish word, "Avanza" meaning " to advance," the newly rebranded organization launched an integrated campaign in June 2017 with the position of transforming today's breakthroughts into tomorrow's therapies. This integrated campaign included television, radio, brochures, website and a long-format brand positioning video. 

CREDITS

Agency: idgroup
Strategist: Mona Amodeo, Ph.D.
Strategist: Kris Poore
Account Manager: Kris Poore
Concept & Storyboard: Kris Poore
Script: Kris Poore & Nick Gray
Copywriter: Kris Poore
Creative Director: Kris Poore
Video Producer: Nick Gray
Video Design: Nick Gray
Music Composition: Nick Gray
Sr. Designer: Somi Choi
Photography: Greg Riegler

RESULTS & RECOGNITION

6 ADDYs
AAF Best of Show

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CONNECT

CREDITS

Creativity takes a village. A big thanks to all the talented folks who helped bring these ideas to life.

© KRIS POORE, 2022. RIGHTS RESERVED BY RESPECTIVE OWNERS.