THE PROCESS
Your competitors are capitalizing on people not knowing who you are, what you do, and why you're the better option.
(and they're banking on you not fixing it.)
Something's gotta change. It isn't your marketing, your ad spend, your website, or your product. It's your story. How you position yourself matters, and it starts by first looking inward, before ever writing a single line of text, designing another slide, or launching another ad campaign.
THE COMMONROUNDS™ METHOD
If your marketing, product and sales teams aren't on the same page, chances are the rest of your team isn't either.
I'll help you get your house in order using a stakeholder engagement and alignment process called CommonRounds—a strengths-based, aspirationally-focused strategic planning framework that brings together voices from across your organization to achieve four outcomes critical to positioning:
Clarity
Shared understanding.
Consensus
Shared agreement.
Commitment
Shared accountability.
Critical Path
Shared action.
COMMONROUNDS
One story, one position, one brand.
And it starts with one big conversation.
The CommonRounds method brings people together in deep focus and discussion for a singular purpose: to gain clarity, consensus, commitment, and, ultimately, a critical path and way forward.
WHAT TO EXPECT
STEP 1
We'll schedule an initial meeting with you to discuss project priorities.
A series of short onboarding meetings helps us get acquainted with your specific challenge, opportunity, and desired outcome(s).
STEP 2
We'll dig into the details of your business, your offerings, and your category.
Once engaged, we'll conduct an assessment that captures your Strengths, Opportunities, Aspirations and Results specific to this engagement and your unique needs.
STEP 3
We'll host a series of CommonRounds™ strategic planning sessions.
We'll host and facilitate a series of CommonRounds sessions that engages critical stakeholders across your organization to co-create the core of your positioning.
STEP 4
We'll analyze the data, look for common themes, and begin shaping your signature position.
We cull through the data, measuring and weighing every bit of information to shape a foundational identity platform from which all positioning, messaging and creative derive.
STEP 5
We'll develop a data-driven positioning strategy and recommended critical path.
You'll receive a comprehensive findings report from the data, as well as a foundational identity platform and recommendations for optimizing and elevating your positioning.
STEP 6
We'll bring the strategy to life through example creative concepts.
You'll see exactly how the strategy will be executed using a distinctive visual and verbal tone that brings to life the positioning strategy and identity platform.
A typical engagement lasts anywhere from 6 to 15 weeks depending on scale; costs a fraction of the price of an FTE, and makes selling, fundraising, marketing, and recruiting much more effective. The end result: a team that is categorically aligned.
LETS GET TO WORK
Rally the troops and raise the stakes; it's time to craft a story that positions you as the category standout.
I work with bold, entrepreneurial, and impact-driven organizations seeking change. If that sounds like you, then there's someone I want you to meet. (Hint: it's me).