AWARD-WINNING ALL-IN-ONE BRAND STRATEGIST & CREATIVE

I'm Kristoffer—a senior-level strategist, marketer and creative director.

I'm an experienced brand development and creative leader who leverages data and insights to activate brand marketing strategies that drive positioning, acquisition, and retention.

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ABOUT

Data-informed, brand obsessed, full-funnel marketing leader— with a track record of cross-industry experience.

I'm a strategic and tactical leader with a roll-up-your-sleeves-and-get-in-there mentality. I've worked across disciplines, leading multi-stakeholder groups within agency, in-house, and client-side teams to deliver award-winning, results-driven positioning and marketing campaigns that drive growth, raise awareness, and deliver impact.

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AWARDS & RECOGNITIONS

CLIENT BREAKDOWN BY INDUSTRY

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B2B & DTC

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healthcare

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non-profit

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k12 & Higher Ed

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technology

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government

Capabilities

TRACK RECORD OF SUCCESS

Data-informed, brand obsessed, full-funnel marketer—with a 15-year track record of success.

I've worked across disciplines, leading agency teams in Strategy, Design, Copy and Production to deliver award-winning, results-driven positioning and marketing campaigns.

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Why Kristoffer

CAPABILITIES

A researcher, strategist, marketer, copywriter & designer all-in-one.

I am a multidisciplinary integrated creative/marketer with cross-functional experience, highly experienced in traditional/classic advertising and digital, research design, workshop facilitation and creative campaign production. I've had the pleasure of working across diverse segments, such as tourism, government, CPG, healthcare, higher ed, non-profit, technology, and B2B professional services.

I most enjoy working with passionate teams and clients; leading, coaching and inspiring them to create work that elevates awareness, sentiment, trust, pride and reputation.

Research & Data Analysis

Lead quantitative and qualitative research design and data analysis to uncover valuable insights that drive decision-making for executive leaders and teams.

Strategic Planning

Managed over 200 multi-stakeholder workshops and roundtables (over 6,000 total participants) focused on aligning stakeholders with organizational imperatives for strategic growth.

Creative Copy & Design

Lead copywriting and design oversight for over 60 brand launches, 30 rebrands, and more than 50 marketing campaigns, garnering over 400 excellence awards and recognitions for creativity.

Marketing & Positioning

Lead development and execution of more than 140 integrated brand positioning and marketing strategies and campaigns for over 100 clients across diverse industries and sectors.

Change Narrative & Identity

Background in change management with specialization in organization identity and brand campaigns focused on changing narratives and public opinion for internal and external audiences.

Executive Communications

Advise executives and c-suite leaders on positioning for thought leadership with specialization in First 90 Days New Leader initiatives, and organization-wide stakeholder engagement tours.

Work

HEALTHCARE EXPERIENCE FOUNDATION

Now enrolling: healthcare leaders of tomorrow.

Differentiating a compassionate-driven emerging leader institute from the stodgy, sterile, cold competition.

EDELMAN DATA & INTELLIGENCE

Intelligence you can trust.

Positioning the data, analytics, artificial intelligence and machine learning arm of the largest privately owned communications firm in the world.

YELLOWSTONE WILDLIFE SANCTUARY

A Wild of Wonder

Positioning a wildlife sanctuary ahead of its first-ever capital campaign, and raising over $100,000 as a result.

UNIVERSITY OF WEST FLORIDA

Here for Good

A multi-year, multi-pronged, multi-campaign initiative to raise awareness and stature for a university in growth mode.

FLORIDA SBDC

Founded in Florida

Positioning the largest SBDC network in the U.S. as a resource for Florida-founded entrepreneurs.

BIG BROTHERS BIG SISTERS

Do a Lot for a Little

Developing a campaign to recruit 100 new male volunteers in 100 days or less (surprise: we exceeded the goal).

COMMUNITY HEALTH

Healthcare Within Reach

Rebranding an aging community clinic and re-positioning it as a go-to source for affordable, quality care.

HABITAT FOR HUMANITY

Rethink Habitat

An educational and awareness campaign to shift perceptions within the community about the quality of Habitat homes.

VISIT PENSACOLA

Destination 2020: The Beach is Just the Beginning

Bringing 600+ people from across the community together to shape the future of a destination marketing organization.

AVANZA MEDICAL RESEARCH

Today's breakthroughs, tomorrow's therapies.

Breathing new life into a clinical research firm's brand and position.

HEALTHCARE EXPERIENCE FOUNDATION

Now enrolling: healthcare leaders of tomorrow.

Differentiating a compassionate-driven emerging leader institute from the stodgy, sterile, cold competition.

EDELMAN DATA & INTELLIGENCE

Intelligence you can trust.

Positioning the data, analytics, artificial intelligence and machine learning arm of the largest privately owned communications firm in the world.

YELLOWSTONE WILDLIFE SANCTUARY

A Wild of Wonder

Positioning a wildlife sanctuary ahead of its first-ever capital campaign, and raising over $100,000 as a result.

FLORIDA SBDC

Founded in Florida

Positioning the largest SBDC network in the U.S. as a resource for Florida-founded entrepreneurs.

UNIVERSITY OF WEST FLORIDA

Here for Good

A multi-year, multi-pronged, multi-campaign initiative to raise awareness and stature for a university in growth mode.

BIG BROTHERS BIG SISTERS

Do a Lot for a Little

Developing a campaign to recruit 100 new male volunteers in 100 days or less (surprise: we exceeded the goal).

COMMUNITY HEALTH

Healthcare Within Reach

Rebranding an aging community clinic and re-positioning it as a go-to source for affordable, quality care.

HABITAT FOR HUMANITY

Rethink Habitat

An educational and awareness campaign to shift perceptions within the community about the quality of Habitat homes.

VISIT PENSACOLA

Destination 2020: The Beach is Just the Beginning

Bringing 600+ people from across the community together to shape the future of a destination marketing organization.

AVANZA MEDICAL RESEARCH

Today's breakthroughs, tomorrow's therapies.

Breathing new life into a clinical research firm's brand and position.

RECOGNITION

Awards, Shortlists & Notable Mentions

AAF ADDY Awards

AGIA Seed Awards

Aster Awards

Awwwards

Behance

FPRA Image Awards

HOW Design

PRINT Regional

Logo Lounge

Telly Awards

W3 Awards

Webby Awards

Previously served as a judge and juror for AAF District 3 ADDYs and The Ad Club's HATCH Awards.

AGENCY BACKGROUND

Multi-dimensional background working at purpose-driven firms and teams with regional, national & global presence.

Diverse work history in leadership roles at purpose-led regional, national, and global agencies specializing in change and transformation; public relations and advertising; and data analytics, research and intelligence.

Always strategic, Kris finds uniquely creative solutions to build engagement; finding ways to reawaken audiences to a brand’s story…especially stories that have — unfortunately — faded into background noise.

I’ve worked with Kris on a number of branding projects. He has a unique gift for process driven creative, collaboration, and a talent for bringing clients into a vision of what their brand can become.

Dane M.

COLLEAGUE, IDGROUP

Hands down, one of the best copywriters I have had the pleasure to do business with.

Kris’s professionalism and commitment to quality work shined through in his ability to be flexible with our organization as staff turnover and new strategic direction posed new challenges every few months. Most notable to me is Kris’s ability to pursue and “push” for excellence with all work per his vision, while somehow simultaneously remaining flexible and compromising to meet the requests of the client. A skill/talent not readily available on all agency teams these days. Kris has a great attitude; is a remarkable communicator and darn it, just fun to be around!

Christy O.

CLIENT, PHARMA

It became very clear to me that Kris is an exceptionally creative and talented individual. Kris' steady hand kept things moving toward exceptional outcomes.

I have worked with Kris for about 10 years when he was Executive Creative Director and later VP. Kris developed substantial projects for me during my tenure as President of the University of Southern Mississippi and later as President of the University of West Florida. Our branding projects were complicated, involving a great deal of communication to diverse audiences. Both projects won national recognition and exceeded the goals of my organizations. Kris listens to his clients. He provides exceptional creative direction. He cares about outcomes.

Dr. Martha D. Saunders

CLIENT, PRESIDENT OF INSTITUTION OF HIGHER ED

Kris's professionalism, attention to detail, warm and fluid communication, as well as his industry expertise underscored an amazing experience as he managed the project of re-branding my corporation.

He worked closely with me and my team to uncover the culture that existed below the surface, only to bring it out in the open with our re-brand. This effort consisted of months of collaboration between our teams where he had to listen attentively to the experiences of our stakeholders and parlay that information into a series of assets for my leadership team and me to analyze, critique, and approve. This came as he organized the work of his internal team as well. All of them worked in symphony to create an outcome even more impressive than I could have imagined at the start of the process.

Michael E.

CLIENT, PRESIDENT OF HEALTHCARE RESEARCH FIRM

To work with Kris is to work with an exceptionally dedicated, immensely curious and endlessly knowledgeable partner and expert.

His pursuit of excellence is evident in his meticulous attention to detail, creative ideas and strategic solutions, passion for improvement and commitment to delivering the best possible result—no matter how big or small the ask. I have loved our time working together as Kris is an open-minded, positive and deeply empathetic colleague and leader, as well as just an utter joy to work and collaborate with.

Maria O.

COLLEAGUE, EDELMAN DXI

Kris is an exceptional professional who consistently impressed me with his dedication to creativity, and expertise in all things digital.

Kris has the ability to blend strategic thinking with a deep understanding of marketing trends and technologies. His insights and contributions were invaluable in achieving team goals and he is a true collaborator who always went the extra mile to ensure our projects were a success. Kris consistently delivers high-quality work, and his attention to detail was second to none.

Romain M.

COLLEAGUE, EDELMAN

Kristoffer is an incredibly smart, thoughtful, and gifted brand strategist.

I was lucky enough to work with Kristoffer on a number of strategic initiatives where marketing and knowledge management overlap, and in addition to being an exceptional communicator and collaborator, he is also a master project manager.


Kristoffer also happens to be one of the kindest, most approachable people I’ve had the pleasure to meet. His ability to foster psychological safety is truly an asset for any organization seeking an innovative, collaborative workforce of the future.

Amy G.

COLLEAGUE, EDELMAN DXI

Kris is incredibly insightful, knowledgeable and has a true love for digital and brand.

He has an incredible portfolio and has worked on some pretty cool projects across his various roles - using that invaluable knowledge and experience across everything he works on. Kris is so easy to speak with, makes you feel at ease, is willing to have a good old chat, brainstorm, collaborate and get stuck in. I truly could not recommend Kris enough and I hope I get to work with him again in the future.

Heather G.

COLLEAGUE, EDELMAN

The year or so in which I worked under Kris on his strategic branding team was one of the most valuable seasons of learning in my career.

As a leader, he is thoughtful and intentional. His passion for developing others is evident through his relational and educational style. He is a natural mentor who listens deeply, asks challenging questions, and openly shares his knowledge and expertise out of a true desire to help others succeed.


As a manager, Kris juggles complexity with ease and has a keen sense of process and structure. I always enjoyed working on projects that Kris was managing, because I could count on him to provide the clarity and accountability that would set the team up for success every time.

Casey P.

DIRECT REPORT, IDGROUP

When I look back on all of my past managers, Kris stands out for his integrity, his exceptional talent and organization, and the clarity he provided me when I needed a way to move forward.

Early in my career, I was hired to support Kris in branding and marketing campaigns on behalf of clients. I was new and inexperienced. Kris took his time with my work, offered exploring questions to understand my choices and coached me through editing to achieve better results. Kris led our team to several industry awards, he took me to industry events where I made lifelong connections, and he encouraged me to develop my skills.

Andrya A.

DIRECT REPORT, IDGROUP

CONTACT

All good things start with a conversation. Let's chat.

Currently open to new opportunities including full-time, part-time, and short-term contractual projects.

Or, send an email:

kris@krispoore.com

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