MY PHILOSOPHY

Fair. Kind. Good.

I've spent my career, and my life, doing my best to live up to these three words.

Words inspired by none other than my mother. Strong-willed and determined to succeed, she was not only a force to reckon with, she was an inspiration to a young boy who lived life in complete uncertainty and instability. We'd been through a lot together. We'd survived frequent ambulance rides to the E.R., homelessness, and living on welfare. To say we were poor would be an understatement.

My mother was a single parent, an immigrant, and a domestic and sexual abuse survivor. She had come to an unwelcoming country, far from the support of her family, to raise a child, alone, the best she could. Together, we would overcome prejudice, racism, poverty, and homelessness. But despite all these hardships, she would always find ways to give back to those in need, even when we were the ones most needing of help and support.

My desire to give back is because of her. Because, I know first-hand how difficult it is when no one has your back, how difficult it is to get ahead when the world throws you down. I know what it's like to feel isolated and wanting to give up.

Life is rarely fair, kind, or good; which is precisely why I help where I can—in overt and covert ways both—giving back to my community and especially to those who are underserved and underrepresented.

Below are a few highlights of projects and initiatives that make my life and work fulfilling—from helping others in need, to mentoring and coaching teams to push themselves to be and achieve their best.

THAT ONE TIME...

I created a pro-bono mentorship program called Give Good Back.

It was a personal project to match seasoned ad professionals with junior strategists, creatives, and copywriters to work on short-term non-profit projects together.

It failed terribly, but I was able to do some incredible work with an awesome non-profit, Yellowstone Wildlife Sanctuary.

THAT ONE TIME...

I helped my agency achieve Certified B Corp status.

This was a crowning achievement for me. As a conscious capitalist, I truly do believe that business has the ability to change the world—for the better.

Achieving Certified B Corp status strengthened my commitment to ethical, responsible business practice, one that ensures the integrity of the work we do.

THAT ONE TIME...

I co-authored a book with my mentor called Beyond Sizzle: The Next Evolution of Branding.

In 2019, I had the honor and privilege of contributing to writing alongside my mentor, Dr. Mona Amodeo, a respected academic and accomplished researcher in the field of organization development, change and identity.

The book, available on Amazon, details a process we co-created for helping leaders and teams create organizational cultures that engage both employees and customers meaningfully and authentically. It's a project very near and dear to my heart, because I believe it provides a pathway for organizations to live purposefully, and create impact beyond profits.

THAT ONE TIME...

I traveled to NYC to accept the esteemed, national PRSA Silver Anvil Award for the University of Southern Mississippi.

In 2011, work I led and contributed toward for the University of Southern Miss was recognized for an esteemed national award.


Say what you will about awards, but this one hits different. Where most campaigns are awarded based on subjective measures, the PRSA Silver Anvil award requires due diligence in providing statistical data that proves measurable outcomes. It signifies the highest achievement in the public relations practice.


Aside from this particular award, I'm most proud of leading my teams to be recognized with a room full of Tellys, ADDYs, Webbys, and features in industry publications like Logo Lounge, PRINT Regional Design Annual, and the CA Annual.

THAT ONE TIME...

I co-founded a non-profit charity to promote DEI.

In 2017, I helped establish Sunday's Child, a charity that funds $25,000 grants to non-profits that promote LGBTQ+ acceptance and inclusion. To date, Sunday's Child has awarded nearly $1 million in grants to deserving non-profits.

THAT ONE TIME...

I co-founded a first-of-its-kind design-centric conference, DesignXL, for my city.

My competitors are also my collaborators. In 2020, we came together to organize Pensacola's first design conference, DesignXL, to promote creative leadership and learning along the Florida panhandle, bringing to the stage national speakers and top voices in creative and design.


The event was well-attended, bringing in students and professionals alike from a 100-mile driving radius.

THAT ONE TIME...

I thought I got away with anonymously paying for student Silver ADDY Awards to be forwarded to District.

In 2014, after a particularly harsh round of judging, I began anonymously paying to forward students' work to District; and specifically, work I felt was improperly or too harshly judged. Many of these students who won local silvers would go on to win golds at the district level. And, after several years of quietly sponsoring student forwarding, word got out.


In 2020, and the AAF Pensacola chapter honored me by turning my anonymous annual ritual into an public event open to other AAF members. And honestly, who can blame them for coming up with such a clever event name. 😉

LETS GET TO WORK

Rally the troops and raise the stakes; it's time to craft a story that positions you as the category standout.

I work with bold, entrepreneurial, and impact-driven organizations seeking change. If that sounds like you, then there's someone I want you to meet. (Hint: it's me).