Designer turned copywriter, turned creative director, turned strategist and workshop facilitator. With a career spanning nearly two decades, my path has taken me through a number of specialized roles. Today, I advise and consult with c-suite leaders on how to best position their brands—from organizational identity to corporate culture, and yes, even products and services.

I've spent the majority of my career working as an organization development and change practitioner, helping high-stakes, highly-regulated, complex organizations in healthcare, higher education, and government navigate large-scale transformational change initiatives—from complete brand overhauls to brand campaigns aimed at changing public opinion or perception. I've worked across industries, applying my experience in positive organizational psychology to repair marketplace inaccuracies, re-align internal and external brand perceptions, reinvigorate brand storytelling, and improve trust and reputation.

No, I'm not a spin doctor. I work with visionary, impact-driven and purpose-led leaders on a mission to bring the soul of their brands to life. Some have aged into obsolescence, others have let inaccurate marketplace perceptions become their identities. Many have made great changes within their organizations, but struggle to break free from old or outdated narratives that no longer serve them. That's where I come in: I help teams in transition make perception and reality one in the same.

As a strengths-based consultant, and former organization development and change practitioner, I help those with misaligned brands and inaccurate positioning—often through no fault of their own—get clear on what makes their organizations special and unique, and then develop the positioning strategies, narratives, messaging, and campaigns to more accurately shift and reflect their true, authentic identities.

It starts from the inside, out.