IDENTITY • NARRATIVE • CULTURE

Your misaligned perception and positioning are your competitor's key advantage.

I help organizations course-correct their positioning, engage stakeholders in re-aligning their brands, slam-dunk their competition, and win in the market.

STAKEHOLDER ENGAGEMENT & ALIGNMENT

The only thing wrong with your positioning is that no one is buying it—including your own team.

If you aren't clear about your positioning, neither is your team. Maybe it's time you create a position and story that resonates with your employees just as much as it does your prospects.

Clarity for unified focus and understanding.

Engage and unify cross-functional teams to facilitate critical thinking and discussion needed to align around a clear and actionable strategy.

Co-creation for consensus & accountability.

Bring key players together, ensuring those responsible for executing your positioning strategy are involved at the heart of the process, not waiting on the sidelines.

Positioning that elevates reputation & trust.

Deliver foundational strategies that strengthen authenticity and generate positive outcomes to drive both short-term and long-term growth goals.

TRACK RECORD OF SUCCESS

Positioning strategies and approaches powerful enough for the big brands, but made for small and medium-sized businesses.

With over two decades of cross-functional expertise, I've helped teams in transition get to the point of their positioning, working across sectors using an industry-agnostic approach to positioning that accelerates growth and scales success—no matter your size or category.

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REPOSITIONING CAMPAIGNS

MARKETING ROOTED IN ORGANIZATION DEVELOPMENT & CHANGE

Stakeholder engagement for when the stakes are high.

Looking at marketing through the lens of organization development and change, my passion is in helping companies achieve clarity, consensus, commitment, and a critical path forward. With a background in organization development, I help teams get to the point with their positioning by creating a unified and aligned identity narrative across internal and external stakeholders.

A WAY FORWARD

Your business is a categorical leader.

Ready to tell the world why?