Available for work

Hi, I'm

Kristoffer.

I help organizations in the midst of change and transformation reposition, reignite, and reinvent the meaning behind their brands.

vp, brand marketing

For more than 15 years, I've worked at the intersection of brand development, change management and marketing, helping organizations build meaning for their brands.

I have led innovative and award-winning brand marketing campaigns for both agency clients and in-house teams across healthcare, higher ed, technology, enterprise service, nonprofit and government. I currently consult and advise leaders and teams on all things brand: from strategy to campaign execution—and all the messy bits in the middle.

selected PROjECTS

01

University of West Florida

02

Visit Pensacola

03

Community Health

04

Florida SBDC

05

Edelman DXI

06

Healthcare Experience

07

Back

achievements

VIEWPOINTS

LOREM IPSUM DOLOR SIT AMET

ARTICLE

2022 – 2023

LOREM IPSUM DOLOR SIT AMET

SPEAKING

2018 – 2021

LOREM IPSUM DOLOR SIT AMET

SPEAKING

2014 – 2017

LOREM IPSUM DOLOR SIT AMET

ARTICLE

2012 – 2014

LOREM IPSUM DOLOR SIT AMET

ARTICLE

2010 – 2012

EXPERIENCE

DIRECTOR, GLOBAL MARKETING & CREATIVE STRATEGY

2022 – 2023

EVP, CORPORATE BRAND STRATEGY

2018 – 2021

SVP, BRAND STRATEGY & CHIEF CREATIVE OFFICER

2014 – 2017

VP, EXECUTIVE/GROUP CREATIVE & ACCOUNT DIRECTOR

2012 – 2014

CREATIVE DIRECTOR & ACCOUNT STRATEGY

2010 – 2012

SR ART DIRECTOR & COPYWRITER

2006 – 2009

SELECTED WORK

01

Edelman DXI

02

Florida SBDC

03

Community Health

04

Visit Pensacola

05

University of West Florida

06

Healthcare Experience Foundation

AAF ADDY

ADDY Awards Judge

AAF Suncoast

2022

ADDY Awards District Judge

AAF District 3 (NC, SC, VA)

2020

HATCH Awards Judge

Ad Club (CT, ME, MA, NH, RI, VT)

2020

ACHIEVEMENTS

awards JUDGE

suncoast - american advertising federation

2022

awards judge

district 3 (nc, sc, va) - american advertising federation

2020

awards judge

hatch awards (ct, me, ma, nh, ri, vt) - ad club

2020

giving

co-founder & event organizer

DESIGN XL CREATIVE LEADERSHIP CONFERENCE

2012 – 2014

CO-FOUNDER

SUNDAY'S CHILD CHARITY NONPROFIT

2010 – 2012

VP, Brand Marketing

With over 15 years of experience in marketing, I am passionate about building and growing brands that connect with audiences and create positive impact. I have led innovative and award-winning campaigns for global clients across technology, consumer and enterprise, pharma and CPG. I currently lead a talented and diverse team that aims to make LinkedIn a more approachable, relatable, and meaningful brand for our members and customers.

YELLOWSTONE WILDLIFE SANCTUARY

A Wild of Wonder

Positioning a wildlife sanctuary ahead of its first-ever capital campaign, and raising over $100,000 as a result.

BIG BROTHERS BIG SISTERS

Do a Lot for a Little

Developing a campaign to recruit 100 new male volunteers in 100 days or less (surprise: we exceeded the goal).

HABITAT FOR HUMANITY

Rethink Habitat

An educational and awareness campaign to shift perceptions within the community about the quality of Habitat homes.

AVANZA MEDICAL RESEARCH

Today's breakthroughs, tomorrow's therapies.

Breathing new life into a clinical research firm's brand and position.

01

Edelman DXI

04

Visit Pensacola

03

Community Health

02

Florida SBDC

TOP

Strategy, marketing and campaigns that help brands build meaning.

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